Clean your trucks. You never know when a potential client may be driving by and notice how clean your trucks are. Several friends of mine have told me they called a particular landscape crew they saw in their neighborhood because they noticed their trucks were very clean. Most people will associate neat and clean trucks with how a person does their job.
Rinse off your equipment once a week. Not only is it good for the equipment but it makes it look newer. Once again that potential client who is driving by will notice a clean truck on the street and see one of your guys on what looks like a brand new rider. As a consumer I would rather a new piece of equipment be used on my yard as opposed to an older piece of equipment.
Make your employees wear company shirts. I just recently asked an employee of a lawn company if he would come by and look at my lawn and do some work just by meeting them inside a 7-Eleven grabbing a drink. But, make sure they look professional. When you put your company name out there it is open to be scrutinized.
I have also noticed several Landscape Companies using social media, such as Facebook and Twitter. This is a great way to get your name out there and even stay in touch with your current clients.
Spending a little time each week cleaning up your equipment and trucks will be a big benefit for your business. It’s always good to step back from your business and think how a consumer is thinking. Would you hire your company to manage your landscape? Does your company look Professional? Promoting a good image of your company will help you grow. I don’t agree Image is everything, but I do think it helps attract new business.